Advanced Google Analytics

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Earn your free Google Analytics Individual Qualification (GAIQ) certificate with this free online course from Google.
Google Analytics for Beginners and Advanced Google Analytics are Academy courses intended to prepare you for the GAIQ

Advanced Google Analytics course description

Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that’s specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

The free online course is available in Chinese (Simplified and Traditional), Czech, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, and Vietnamese.

Course content

  • Data collection and processing
  • Setting up data collection and configuration
  • Advanced analysis tools and techniques
  • Advanced marketing tools

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Course Details: Advanced Google Analytics




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