Content Marketing

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Learn What Content Marketing is and How to Do It. This free certification course from Hubspot will give you an overview of how to become an effective content marketer.

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Learn What Content Marketing is and How to Do It. This free certification course from Hubspot will give you an overview of how to become an effective content marketer.

Course description: Content Marketing

Completing this free Content Marketing course will help you:

  • Learn a content creation framework for producing effective content on a consistent basis
  • Create and repurpose content that both humans and search engines will love
  • Become a stronger, leaner, and more strategic content marketer

Course content

  • Welcome to the content marketing certification course
  • The power of storytelling
  • Building a content creation framework
  • Planning a long-term content strategy
  • Generating content ideas
  • Creating quality blog content your audience loves to read and share
  • How HubSpot uses blogging to rank #1 on Google
  • Extending the value of your content through repurposing
  • Creating topic clusters and pillar pages
  • How to create a successful video marketing strategy
  • Building a guest blogging strategy powered by SEO
  • Measuring and analyzing your content
  • Content marketing certification course next steps

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