Data Analytics in Business

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Interested in learning Data Analytics in Business? This free online course from the Georgia Institute of Technology is the best place to start.

Data Analytics in Business course description

This course is designed for those with an interest in the process of transforming data into insights for making better business decisions.

Businesses, consumers, and societies leave behind massive amounts of data as a by-product of their activities. Leading-edge companies in every industry are using analytics to replace intuition and guesswork in their decision making. As a result, managers are collecting and analyzing enormous data sets to discover new patterns and insights and running controlled experiments to test hypotheses. This course, part of the Analytics: Essential Tools and Methods MicroMasters program, prepares you to understand data and business analytics and become a leader in these areas in business organizations.

It will illustrate the processes of analytics by allowing you to apply business analytics algorithms and methodologies to real- world business datasets from finance, marketing, and operations. The use of real-world examples and cases places business analytics techniques in context and teaches you how to avoid the common pitfalls, emphasizing the importance of applying proper business analytics techniques.

You’ll learn how to

  • develop and execute analytical projects within business organizations
  • use analytics software to generate predictions and business insights
  • “speak analytics” with executives, managers, and data scientists

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