Email Marketing

Interested in learning Email Marketing? This free certification course from HubSpot is for you. Learn for free and earn an internationally verified certificate.

Course description: Email Marketing

This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts. At the end of this course, apply what you’ve learned with the email marketing tools that come free in your account.

Completing this course will help you:

• Master the fundamentals of email marketing
• Apply what you learn with HubSpot’s free email marketing tool
• Invest in yourself and your career by learning one of the most in-demand skills in digital marketing

Course content

What you will learn:

• Understanding Email Marketing
• Creating a contact management and segmentation strategy
• Sending the right email
• Creating a high-performing email
• Understanding email deliverability
• Outlining the design of your marketing emails
• Analyzing your marketing emails
• Testing your marketing emails
• Developing relationships with lead nurturing

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