Fundamentals of Digital Marketing

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Learn the fundamentals of digital marketing to help your business or career with this complete and free online course from Google. Earn a free accredited certificate.

Course description: Fundamentals of Digital Marketing

Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

What are the advantages of this free Digital Marketing course

  • Improve your CV: Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.
  • Find a new job: Becoming certified shows you have strong digital skills and that you’re motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.
  • Develop your career: Improving your digital knowledge can help you find a job, get promoted, or start a whole new career.

Course content

  • The online opportunity
  • Your first steps in online success
  • Build your web presence
  • Plan your online business strategy
  • Get started with search
  • Get discovered with search
  • Make search work for you
  • Be noticed with search ads
  • Improve your search campaigns
  • Get noticed locally
  • Help people nearby find you online (local SEO)
  • Get noticed with social media
  • Deep dive into social media
  • Discover the possibilities of mobile
  • Make mobile work for you
  • Get started with content marketing
  • Connect through email
  • Advertise on other websites
  • Deep dive into display advertising
  • Make the most of video
  • Get started with analytics
  • Find success with analytics
  • Turn data into insights
  • Build your online shop
  • Sell more online
  • Expand internationally

Certification: You will be able to download your digital marketing certificate from the Google Fundamentals of Digital Marketing course landing page when you’ve completed the course. A progress indicator on the certification course page will show you how far you’ve come, and what modules you need to complete to earn your certificate.

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Course Details: Fundamentals of Digital Marketing

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Fundamentals of Digital Marketing
Fundamentals of Digital Marketing
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