Google Tag Manager Fundamentals

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Interested in learning Google Tag Manager? This free certificate course from Google is the best place to start.

Google Tag Manager Fundamentals course description

Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

The course is available in Chinese (Simplified), Czech, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, and Turkish. You can use the language selector in the bottom right corner of the page to switch languages.

Note that you will need a score of 80% or better on each assessment to earn a certificate of completion.

Course content

  • Starting out with Google Tag Manager
  • Setting up Google Tag Manager
  • Collecting data using the Data Layer, variables, and events
  • Using additional tags for marketing and remarketing

Course Details: Google Tag Manager Fundamentals

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