Introduction to Marketing

Add your review

Introduction to Marketing – A free online course from The Wharton School.

This course is designed to provide you with an introduction to three core marketing concepts used in business: branding, customer centricity, and go-to-market strategies. Learn how to use marketing tools, techniques, and concepts to gain a competitive advantage in the global economy.

Course description

Taught by three of Wharton’s top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

Complete this course as part of Wharton’s Business Foundations Specialization, and you’ll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies.

Course content

You’ll learn key principles in

  • Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly.
  • Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering.
  • Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment.
  • Applied Marketing.

Subscribe to Receive the Best Learning Opportunities

Course Details: Introduction to Marketing

Institution

Level

Language

Duration

Certificate

Course Provider

User Reviews

0.0 out of 5
0
0
0
0
0
Write a review

There are no reviews yet.

Be the first to review “Introduction to Marketing”

Your email address will not be published. Required fields are marked *

Nasroo