PPC Fundamentals

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Interested in learning PPC advertising? This free PPC Fundamentals course with Joel Bondorowsky from SEMrush is the best place to start. Get to know the basics of PPC from one of the world’s most respected advertising specialists.

PPC Fundamentals course description

In just 5 hours you’ll learn the fundamentals as well as different facets of pay-per-click advertising. This course is created for anyone who wants to learn what it takes to become a pay-per-click specialist, or to be able to launch and manage PPC campaigns on their own. It will help you avoid losing money on Google Ads by teaching you how to create effective, successful, and profitable PPC campaigns.

Get certified by SEMrush

After completing the course, you’ll have all the necessary knowledge to take and pass the PPC Fundamentals Exam. If you already have reasonable PPC skills, you can bypass the educational part and test yourself right away by taking the exam. Upon passing it, you’ll earn a certificate issued by SEMrush, which will serve as proof of your knowledge of PPC essentials.

Course content

In this free PPC Fundamentals course, you’ll learn:

  • PPC Overview
  • PPC Strategy
  • Search Advertising
  • Shopping Campaigns
  • Display Advertising
  • Universal App Campaigns
  • Bidding and budgeting
  • Multi-Touch Conversions

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Course Details: PPC Fundamentals

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