Starting and Running a Business

Do you have a business idea and don’t know where to start? This free online course with certificate from YALI is the best place to start. Delve into the critical aspects of entrepreneurship, from the process of developing a business, to how to identify and expand in the marketplace, and how to pitch to new investors.

Starting and Running a Business course content

In this free entrepreneurship course, you’ll learn how to:

• Develop business models that include a description of the target customer, an outline of an identified problem and an explanation of how a product or service will solve that problem.
• Create a business plan: Composing a business plan is the first and most important step in launching a business. This lesson highlights the key elements of a business plan that will attract the right investors and help you recruit the the right team.
• Identify your markets: To develop a successful product, entrepreneurs need to examine the market in which they want to operate. They also must be able to identify their potential customers and their personal strengths and weaknesses, then structure their business accordingly.
• Pitch your business ideas for investment: Most entrepreneurs will require funders who are willing to put financial resources toward an idea. This lesson will introduce some of the best practices for developing your pitch to potential investors.

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