YouTube Marketing

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Learn successful strategies to grow and optimize your YouTube channel with this free online course from HubSpot.

YouTube Marketing course description

Build your audience and your brand on YouTube, the world’s second largest search engine behind Google. Learn from YouTube influencers and experts how to create a successful YouTube channel, create engaging videos people want to share, optimize your videos for higher visibility, take advantage of YouTube SEO, get more video views and channel subscribers, and monetize your channel.

Completing this course will help you:

  • Build your YouTube subscriber base and increase watch time.
  • Optimize your videos, including keywords, file names, titles, descriptions, and within your scripts to help you be found more easily in search.
  • Win the heart of your audience by creating YouTube content that educates, teaches, or entertains.

Course content

  • YouTube strategy: Making the most of YouTube’s platform and algorithm
  • How to create an optimized YouTube channel
  • How to create high-performing video content on YouTube
  • Scaling your YouTube channel: YouTube SEO and more

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