Marketing

Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business.

Learn What Content Marketing is and How to Do It. This free certification course from Hubspot will give you an overview of how to become an effective content marketer.

This course prepares you to understand data and business analytics and become a leader in these areas in business organizations.

Drive Advertising Revenue with Google Ad Manager with free online course from Google. Master the essentials of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager.

This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts

Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University with this free certificate course from Google.

The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts.

In this self-paced course, you'll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

Learn the advantages of using Hootsuite to manage your social media presence and the best practices for quickly setting up your Hootsuite dashboard. Learn advanced publishing techniques such as bulk uploading, managing RSS feeds, advanced engagement techniques like geo-targeting and social media search, advanced Hootsuite Analytics functionality, and more.

Cette formation propose une exploration des fondements du marketing. Nous examinerons d’abord comment le marketing permet la création de valeur pour le consommateur et pour l’entreprise.

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.